My Target Audience

Why is this a problem?

How do you know?

My target audience includes trainee pilots, student pilots and experienced aviators who want to refresh their communication skills. I reached out to this community through email, whatsapp with in person and zoom demos along with recorded interviews. These conversations allowed me to understand what pilots need and how they prefer to learn. Their feedback on the information and layout of the site validated this as a resource that would be handy for the public and even used at Aerovation (my flight school) for their students.

My findings

Radio communication isn’t just a problem for student pilots. Experienced pilots miss things too. When my audience filled out my radio call practice form, I noticed a pattern: a lot of them were super confident and just clicked whatever ‘looked right’ without actually reading carefully. One example was a callsign trick I added. The real callsign was ‘Goodspeed848,’ but I slipped in ‘Godspeed848’ as an option to see who’d catch it. Not a single person chose the right one. It shows how easy it is to miss small details when you assume you already know what you’re

hearing.

Why is this a problem worth solving?

This problem is worth solving because small misunderstandings in radio communication can snowball into serious safety risks. If pilots, new or experienced are skipping details or hearing what they expect instead of what’s actually being said, that creates room for wrong turns, altitude mistakes, or even bigger incidents. I know it’s a real issue because my survey showed just how easy it is for people to miss small things. Even a simple callsign trick fooled every single respondent. When something that minor slips past everyone, it proves that clearer communication and better attention to detail are things we genuinely need to work on.

How do you know?

I asked for feedback on the external value of the MVP. I collected responses through the SafelyFlights feedback form and the scores showed strong awareness of risks and increased confidence among users. When pilots rated their confidence before and after using the tool, scores rose from four to five or from one to three. This shows that the goal of helping pilots strengthen their communication skills was achieved.